Congratulations on taking the step to advance your knowledge base. It’s people like you who get the best results! If you are contemplating a move, the information in this document isworth its weight in gold. There are many “tricks of the trade” that we could share with you - some you may already know, but today we are giving you some of our best-kept secrets for FREE!
Selling your home can be a daunting task that can leave you feeling incredibly overwhelmed. We don’t want you to feel this way, which is why we have created this for you. We sincerely hope that you find this information valuable and see success from it.
SECRET #1: PRICING
Pricing is probably the most important part of selling your home. Today’s Home Buyers have access to an insane amount of information from their smartphones which merans they can be constantly looking at comparable properties and the sold prices of other homes. If you are listed at a price even a little bit too high, the consequences will be that you are not going to get a lot of attention or showings. And your home is going to sit on the market and become stale. After 30 or 60 days of no offers on the property, Buyers look at that and wonder what’s wrong with the property. The reality is that there is usually nothing wrong with the home, but after that much time on the market Buyers are more likely to bring you a lowball offer.
SECRET #2: PRESENTATION
The presentation of your home is extremely important. A home is bought with emotion and backed by logic. What this means is when a Buyer walks through your home they’re going to want to see how they can live in this space.
How you are currently living in your home can be perfect for you, but it is not perfect for every single buyer. That means that we come in with a team of stagers and interior designers to rearrange or provide new furniture, paint walls and add light fixtures, and add simple items like accent pillows and art.
This is going to ensure your home shows at its best, and engages every Buyer that walks through your door because they see how they can live there. Once a Buyer feels emotionally attached to your home, they are more likely to bring their strongest offer as quickly as possible for fear of missing out. Getting you top dollar in the fastest amount of time on market is the goal!
SECRET #3: CONDITION
The overall condition of your home needs to be top notch1 Get all the little tiny touch-ups and fixes that need to be taken care of in your house before listing.
Things that we might be looking for are loose doorknobs or squeaky floors, a cabinet handle or door that has come loose, leaky or dripping faucets and old filters in your furnace. Although easy fixes, it speaks volumes to a Buyer on how your home was cared for. If everything is prim & proper, it boosts the Buyers’ confidence in your home. If there are lots of these little problems that have been ignored, a Buyer may wonder what BIGGER repairs were ignored.
One of the biggest things we see success with is a fresh coat of paint. The cost to paint is invaluable because it boosts the overall condition of the home tenfold.
If you don’t have the ability to do or take care of these little things yourself we have a team of people who can come in and help you out with these small fixes and ultimately what we’re looking to do is maximize the results for you which means we have to maximize our effort and success.
SECRET #4: FINDING THE RIGHT AGENT
Of course we’re going to say it’s all about finding the right agent for YOU. Now I know what you’re thinking: “Of course you “realtors” are going to say that”. Well we can’t stress how important it is that you find the right agent that works best for you and your family. So we’re going to give you some pointers to do that.
Read on!
The first thing you want to look for is a Realtor who knows the market, inside and out.
The second thing is you want to find a Realtor who has a broad network who is connected with as many Realtors as possible to expose you to more Buyers.
The third thing is you need a Realtor who has a strong history of getting homes sold and purchased quick.
SECRET #5: MARKETING
You need a specific tailor-made marketing plan just for you. No two houses are the same, so you need to make your marketing approach different each time.
The features of your home are specific. Maybe your home has a walkout basement onto green space, or close to schools, or it has some really amazing features in the kitchen.
We would create a marketing plan just for you so that we can show it to the world! But we want to do it in an aggressive way. This means using online platforms, neighbourhood flyers, open houses, print & newspaper media, email blasts and much more.
The more people who see your home for sale, the more potential Buyers. Period.
If you string these 5 secrets together, you are destined for success. Not only will you sell your home fast, but also for the most amount of money.
To schedule your complimentary, no-strings attached, discovery call with Gord, text or dial 519-868-7355 or email gordprior@rogers.com
If you have any questions about this information, I’m just an email, text or call away.
All the best,
Gord Prior
Real Estate Sales Representative - Re/Max Centre City Realty Inc.
P.S. Just think... if you got a lot of value from our free information, imagine what we could do for you if you hired us.
519-868-7355
gordprior@rogers.com
